Both Goku and Naruto are iconic characters in the world of Anime and Manga, known for their strength, determination, and heroic deeds. Both characters have large fan bases and are beloved across the world. It's hard to compare them objectively as it depends on the preferences of the individual.
That being said, Naruto is often seen as more relatable and nuanced, with a more developed storyline and character arc. However, the Dragon Ball franchise is beloved for its iconic characters and memorable moments, and has had a huge impact on the Anime genre.